HSD Logo & Business Card

I designed a sophisticated branding identity for HSD, a web design company, creating a 3D isometric “H” logo in Adobe Illustrator to symbolize their multidimensional expertise, with translucent elements to convey transparency and trust. Embracing the idea that the end of sophistication is simplicity, I adopted a minimalistic aesthetic with clean lines, using a pastel light green background paired with white to blend creativity with traditional thinking, reflecting innovation and reliability. The cohesive branding extended to a sleek business card crafted in Adobe InDesign, ensuring a polished and professional look. The project challenged me to balance bold symbolism with understated design, creating a visual identity that resonated with tech-savvy clients. This freelance endeavor reflects my passion for crafting impactful, meaningful designs for digital brands.